St John Ambulance - "Helpless"

BBH

BBH London, Reino Unido

28177

Titulo	Helpless
Agência	BBH
Campanha	Helpless
Anunciante	St John Ambulance
Marca	St John Ambulance
Data da primeira Transmissão/Publicação	2012 / 9
Sector Empresarial	Segurança pública, saúde e higiene
História	It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life.
Filosofia	Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance
Problema	To generate a debate and awareness around the importance of first aid.
Tipo de Mídia	Televisão
Som	Factory Studios
Pós-produção	MPC LDN
Produtor da agência	Matthew Towell
Director criativo	Ian Heartfield
Director criativo	Matt Doman
Equipa criativa	Charlene Chandrasekaran
Equipa criativa	Danny Morris
Director de publicidade	Scott Jacobson
Som	Will Cohen
Editor	Andy McGraw
Pós-produção	Jean Clemont
Director de fotografia	Federico Alfonzo
Produtor	Josh Barwick
Produtor executivo	James Bland
Produtor executivo	James Studholme
Realizador	Benito Montorio
Produtora	Blink Pictures
Team Manager	Katie Beevers
Team Director	Emma Brooker
Strategist	Carl Mueller
Strategic Business Lead	Ann Marie Costelloe