Titulo | The Breath Holder |
Agência | Havas Oy Helsinki |
Campanha | The Breath Holder |
Anunciante | Cancer Society of Finland |
Marca | The Cancer Society of Finland |
Data da primeira Transmissão/Publicação | 2014 / 9 |
Sector Empresarial | Associações de informação e de luta contra doenças |
Legenda | If children could decide, they wouldn’t smoke. |
História | Children have limited opportunities to influence the choices their parents make. Whereas parents have every opportunity to make the right choice for their children's wellbeing. When a parent smokes in the presence of their children it’s important to remember that every cigarette the parent smokes, the child also smokes. Cigarette smoke at home is a completely unstoppable opponent. Tobacco smoke particles find their way from room to room and increase the child's risk of disease significantly. This film illustrates the child’s point of view of passive smoking. We tell the heartfelt story of a boy who fights against passive smoking with the only means within his reach. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Director criativo | Marko Vuorensola |
Planner | Johanna Vuorensola |
Director de arte | Jon Gustavson |
Redator | Marko Vuorinen |
Director de contas | Nina Myllyharju |
Project Planner | Muusa Salminen |
Communications Consultant | Laura Lyyvuo |
UX Designer | Mika Niemi |
Produtora | Studio Arkadena |
Produtor executivo | Hana Kovic |
Empresa de design sonoro | Silencio Helsinki |
Make Up | Natasa Sevcnikar |
Director de arte | Spela Kropusek |
Editor | Simon Sedmak |
Director de fotografia | Jure Verovsek |
Produtor de linha | Urska Vardijan |
Stylist | Katja Hrobat |