Muusa Salminen
Project Planner at Studio Arkadena
Helsinki, Finlândia
TituloThe Breath Holder
Agência
Campanha The Breath Holder
Anunciante Cancer Society of Finland
Marca The Cancer Society of Finland
Data da primeira Transmissão/Publicação 2014 / 9
Sector Empresarial Associações de informação e de luta contra doenças
Legenda If children could decide, they wouldn’t smoke.
História Children have limited opportunities to influence the choices their parents make.
Whereas parents have every opportunity to make the right choice for their children's wellbeing.
When a parent smokes in the presence of their children it’s important to remember that every cigarette the parent smokes, the child also smokes. Cigarette smoke at home is a completely unstoppable opponent. Tobacco smoke particles find their way from room to room and increase the child's risk of disease significantly.
This film illustrates the child’s point of view of passive smoking. We tell the heartfelt story of a boy who fights against passive smoking with the only means within his reach. 
Tipo de Mídia Televisão e Cinema
Comprimento
Director criativo
Planner
Director de arte
Redator
Director de contas
Project Planner
Communications Consultant
UX Designer
Produtora Studio Arkadena
Produtor executivo
Empresa de design sonoro Silencio Helsinki
Make Up
Director de arte
Editor
Director de fotografia
Produtor de linha
Stylist

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