Fotógrafo at mini title

Longchamp - "Spread Love"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , Estados Unidos

1619

Titulo	Spread Love
Agência	FRED & FARID Los Angeles
Campanha	Longchamp X Robert Indiana
Anunciante	Longchamp
Marca	Longchamp
Data da primeira Transmissão/Publicação	2023 / 10
Sector Empresarial	Acessórios
Problema	LONGCHAMP X ROBERT INDIANA ICONIC ARTWORK MEETS A UNIVERSALLY BELOVED BAG Longchamp, in collaboration with creative agency FRED & FARID Los Angeles, is celebrating American artist Robert Indiana with a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®. Robert Indiana played a central role in the development of assemblage art, hard-edge painting and Pop Art with work that explores American identity and the power of language.
Tipo de Mídia	Viral
Comprimento	24 seconds
Director criativo	Sophie Delafontaine
Chief Executive Officer (CEO)	Jean Cassegrain
Director de publicidade	Margaux Marshall Albaladejo
Director de publicidade	Marie Coumes
Chief Creative Officer	Fred & Farid
Director criativo	Chelsea Steiger
Director de arte	Radouane Guissi
Director de arte	Kiyomi Morrison
Produtor da agência	Amanda Van Caneghem
Director de contas	Sarah Silberstein
Diretor de Estratégia	Eileen Zhao
Realizador	Tom Johnson
Realizador	Sam Johnson
Fotógrafo	Tom Johnson
Fotógrafo	Sam Johnson
Produtora	mini title
Produção musical	Actual Magic