BETC Digital - "Graffiti Général"

BETC Paris

BETC Paris Pantin, França

Prêmios

11721

Marca: BETC Digital
País: França

Anunciante: BETC

Titulo	Graffiti Général
Agência	BETC Paris
Campanha	Graffiti General
Anunciante	BETC
Marca	BETC Digital
Data da primeira Transmissão/Publicação	2014
Sector Empresarial	Agências de publicidade
Legenda	BETC Graffiti Général
História	BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online... Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually.
Tipo de Mídia	Case Study
Comprimento	124 seconds
Mais Informações	http://www.graffitigeneral.com/
Som	Kouz Production
Director executivo criativo	Rémi Babinet
Account Manager	Rémi Babinet
Director executivo criativo	Stéphane Xiberras
Account Manager	Stéphane Xiberras
Account Manager	Miranda Salt
Director criativo	Ivan Beczkowski
Account Manager	Ivan Beczkowski
Redator	Romain Pergeaux
Account Manager	Eugénie Lefebvre
Account Manager	Xavier Blairon
Director de arte	Loris Cormoreche
Account Manager	Caroline-Melody Meyer
Desenvolvimento interativo	Thibault Dargeou
Account Manager	Charlotte de Bardies
Director de arte	Julien Derreveaux
Director de arte	Simon Franckard
Desenvolvimento interativo	Maxime Montegnies
Desenvolvimento interativo	Simon Doury