Nando's South Africa - "Diversity"

Black River FC

Black River FC Johannesburg, África do Sul

10620

Titulo	Diversity
Agência	Black River FC
Campanha	Diversity (2012)
Anunciante	Nando's
Marca	Nando's South Africa
Data da primeira Transmissão/Publicação	2012 / 6
Produto	New Meals - Winter 2012
Sector Empresarial	Restaurantes e comida rápida
História	For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. So, in true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling more chicken, we wanted to raise awareness of xenophobia. This print ad was actually created in support of a TV ad that South African broadcasters decided to pull from their stations.
Tipo de Mídia	Publicidade em jornais
Contato para a Apresentação da Agência	Susannah Fox
Director de tráfego	Tessa Thomson
Planeador estratégico	Spike Kunene
Planeador estratégico	Gia Callinicos
Director de contas	Charlotte Pettifer
Redator	Oarabile Mahole
Redator	Verona Singh
Director de arte	Kursten Meyer
Produtor assistente da agência	Farah Saloojee
Produtor da agência	Laura Broccardo
Director criativo	Vanessa Gibson
Director executivo criativo	Ahmed Tilly