| Titulo | Seed Coaster |
| Agência | Rethink Communications Inc. |
| Campanha | Seed Coaster |
| Anunciante | Molson Breweries |
| Marca | Molson Canadian |
| Posted | Julho 2012 |
| Sector Empresarial | Cervejas, sidras |
| História | Most coasters protect tables, these ones protect the whole planet. For Molson Canadian’s Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada. |
| Tipo de Mídia | Imprensa e publicações |
| Account Manager | Leora Katz |
| Produtor | Narine Artinian |
| Redator | Mike Dubrick |
| Director de arte | Irene Pau |
| Director criativo | Dré Labre |
| Director criativo | Chris Staples |
| Director criativo | Aaron Starkman |
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