| Titulo | Draw Ketchup 2 |
| Agência | Rethink Communications Inc. |
| Campanha | Draw Ketchup |
| Anunciante | H.J. Heinz |
| Marca | Heinz |
| Posted | Novembro 2022 |
| Sector Empresarial | Maionese, ketchup, mostardas |
| História | For most people, Heinz is synonymous with ketchup. When they think of ketchup, they think of Heinz. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As the world took for granted that Heinz was the definitive ketchup, we sought to use the iconic status of Heinz to re-ignite an emotional connection with the brand and bolster consumer loyalty. |
| Tipo de Mídia | Imprensa e publicações |
| Chief Creative Officer | Aaron Starkman |
| Director executivo criativo | Mike Dubrick |
| Director assistente criativo | Zachary Bautista |
| Director de arte | Zachary Bautista |
| Director assistente criativo | Geoff Baillie |
| Redator | Geoff Baillie |
| Designer | Jaclyn McConnell |
| Chief Strategy Officer | Sean McDonald |
| Diretor de Estratégia | Julian Morgan |
| Producer | Alex Butt |
| Production Coordinator | Spencer J. Houghton |
| Print Producer | Narine Artinian |
| Produtora | R+D Productions |
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