Heinz - "Vintage Drip"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canadá

Prêmios

1827

Marca: Heinz
País: Canadá

Anunciante: Kraft Heinz

Titulo	Vintage Drip
Agência	Rethink Communications Inc.
Campanha	Vintage Drip
Anunciante	Kraft Heinz
Marca	Heinz
Posted	Novembro 2022
Sector Empresarial	Maionese, ketchup, mostardas
História	These days, everyone from pop singers to fast food chains has their own branded clothing line. But as an industry leader in staining, Heinz has been leaving their mark on fashion’s most iconic brands for years. Now they’re making it official with the Heinz Vintage Drip collection: thrifted clothes from luxe and streetwear brands, all with Heinz ketchup stains.Heinz partnered with online thrifting platform thredUP to curate a limited-edition collection of 157, one-of-a-kind clothing items from the biggest brands in fashion. Getting more life out of used clothes, and turning Heinz-stained clothes into a fashion statement.The campaign launches in the weeks leading up to New York Fashion Week, as partnering influencers incorporate Heinz stains into their newest looks.All proceeds from the collection go to Rise Against Hunger in support of global hunger relief.
Tipo de Mídia	Case Study
Chief Creative Officer	Aaron Starkman
Chief Creative Officer	Mike Dubrick
Chief Strategy Officer	Sean McDonald
Director criativo	Zachary Bautista
Director de arte	Zachary Bautista
Director assistente criativo	Geoff Baillie
Redator	Geoff Baillie
Redator	Aman Soin
Redator	Brendan Scullion
Director de arte	matt dunn
Director de arte	Ashley Park
Director de arte	Max Bingham
Estrategista	Julian Morgan
Producer	Alex Butt
Post Supervisor	Megan OConnor
Post Supervisor	Shannon Ing
Print Producer	Agnes Gilchrist
Print Producer	AJ Merrick
Studio	Brad Kumar
Director de contas	Jamie Sutherland
Director de contas	Kai de Bruyn Kops
Director de contas	David Greisman
Supervisor de conta	Emily Anzarouth
Account Manager	Rachel Cloth
Realizador	Nikki Ormerod
Fotógrafo	Nikki Ormerod
Cinematografia	Nina Djacic
Produtora	Undivided Creative
EP	Scott Houghton
Produtor de linha	Scott Houghton
Editor	Tyler Erdelac
Online / VFX	Gimmick Studio
Motion Graphics	Gimmick Studio
Colorist	Ismaël Ouattara
PR	Middle Child
PR	Zeno Group
Media Company	Carat
Media Company	Publicis 57
Printing House	TI Group
Marketing Director	Megan Lang