Titulo | Singing |
Agência | Saatchi & Saatchi New Zealand |
Campanha | The Bula Spirit |
Anunciante | Tourism Fiji |
Marca | Tourism Fiji |
Data da primeira Transmissão/Publicação | 2018 / 12 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
Legenda | Where Happiness Finds You |
História | Saatchi & Saatchi New Zealand and Goodoil Films bring the spirit of Fiji to life with the beautiful voices of the Fijian people. |
Filosofia | The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji’s ‘Bula Spirit,’ and emphasizing the range of unique experiences that are offered throughout Fiji’s 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination. |
Problema | Research showed that while most people know about the beauty and relaxation that Fiji has to offer, there was so much more to a trip to Fiji that deserved to be shared. |
Resultado | A global campaign that brings to life the 'Bula spirit' of the Fijian people. |
Tipo de Mídia | Social Media |
Comprimento | |
Mercado | Austrália |
Trilha sonora | Igelese Ete |
Mais Informações | https://www.fiji.travel |
Produtora | Good Oil |
Director | Justin McMillan |
Produtor executivo | Mark Foster |
Produtor | Katie Kempe |
Diretor dos Negócios | George Mackenzie |
Director de fotografia | Crighton Bone |
Editor | Simon Njoo |
Designer de produção | Kim Tillbury |
Pós produção | Blockhead |
Empresa de design sonoro | Franklin Road |
Compositor | Igelese Ete Ete |
Managing Diretor | Paul Wilson |
Chief Creative Officer | Toby Talbot |
Head of Account Management | Susie Darling |
Chefe de produção | Amanda Chambers |
Head of Strategy | David McIndoe |
Director criativo | Jordan Sky |
Director criativo | Kristal Knight |
Director criativo | Guy Roberts |
Director de contas | Becky Kusel |