Titulo | Maggi presents: Cooking Blindly |
Agência | Publicis Brasil Comunicação |
Campanha | Maggi presents: Cooking Blindly |
Anunciante | Nestlé |
Marca | Maggi |
Data da primeira Transmissão/Publicação | 2021 / 5 |
Sector Empresarial | Comida |
História | Cooking Blindly is a 130-page sensory guide that aims to stimulate the five senses: illustrations of the dishes and printing in Braille; smell, since it will be possible to feel the aromas of the spices mentioned in the recipes; vision, since the publication has a design that allows people with low vision to read the content; and hearing, both with buttons that emit sounds from the instruments to be used in preparation and with the audiobook version. The taste is due to the delivery of the book, the recipes contained therein. The publication has also an official website (www.cozinhaascegas.com.br) |
Problema | Cooking is something that everyone can and should participate in. |
Tipo de Mídia | Case Study |
Comprimento | |
Equipa criativa | Domenico Massareto |
Equipa criativa | Gustavo Victorino |
Equipa criativa | Samuel Normando |
Equipa criativa | José Bortoloni |
Equipa criativa | Lucas Zulian |
Equipa criativa | Daniel Rocha |
Graphic Producer | Eduardo Bueno |
RTVC | Renata Sayao |
RTVC | Valeria Andrighetti |
CONTENT MANAGER | Cláudia Cecília |
CONTENT MANAGER | Nicolle Ferreira |
Account Management | Gabriela Borges |
Account Management | Gabriela Zorzi |
Account Management | Laura Melo |
Account Management | Elisa Gabriel |
Director de publicidade | Beatrice Fasquel |
Director de publicidade | Frank Pflaumer |
Director de publicidade | Samara Ferrara |
Director de publicidade | Carine Mahler |
Director de publicidade | Daniela Marques |
Director de publicidade | Caio Queiroz |
Director de publicidade | Kely Magalhaes |
Director de publicidade | Patricia Otani |
Director de publicidade | Francisco H. Della Manna |
Director de publicidade | Alexandre Munck |
Director de publicidade | Marina Franciulli |
Director de publicidade | Camilla Carmo |
Audio Post Production | CANJA Audio Culture |
Produtor | Silvio Medeiros |
Fotógrafo | Gustavo Mendes |