| Titulo | Truck |
| Agência | Publicis Romania |
| Campanha | Texting |
| Anunciante | Romanian Police |
| Marca | Romanian Police |
| Posted | Junho 2012 |
| Sector Empresarial | Segurança rodoviária |
| História | In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly. The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking. |
| Filosofia | Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road. |
| Tipo de Mídia | Imprensa e publicações |
| Redator | Andy Daniluc |
| Retocador digital | Dragos Ometita |
| Director de arte | Dragos Ometita |
| Director executivo criativo | Razvan Capanescu |
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