46664/Coca-Cola - "Fan Feat"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasil

25141

Marca: 46664/Coca-Cola
País: Brasil

Anunciante: Coca-Cola Company

Titulo	Fan Feat
Agência	J. Walter Thompson Brazil
Campanha	Fan Feat
Anunciante	Coca-Cola Company
Marca	46664/Coca-Cola
Data da primeira Transmissão/Publicação	2018 / 2
Sector Empresarial	Bebidas não alcoólicas
Filosofia	Coca-Cola, in partnership with creative agency J. Walter Thompson Brazil, has introduced a new and innovative campaign called “Fan Feat,” a competition using music as a passion point involving Brazil’s top nine hit makers and artists, including Pabllo Vittar, Simone and Simaria, Luan Santana and others. As part of the campaign, Coca-Cola transformed their cans into a way to support their idols. The pack of cans each have a hit maker or artist on them, becoming a way for fans to vote for the artist displayed. Then, the most voted trio will record an original song and music video, followed by a live concert starring all three artists at the end of the campaign. The 100 fans that vote the most for each winning artist will receive two tickets to the concert and the 30 most engaged fans of each artist will win other prizes. The campaign includes broadcast exclusively in Brazil, OOH and special OOH that presents the ranking in real time, social media, pay TV and Cinema.
Tipo de Mídia	Televisão e Cinema
Comprimento	40 seconds
Project Manager	Thiago Segundo
Production Director	Maisa Delgado
Producer	Maisa Delgado
Producer	Caroline Pivato
Producer	Antonio Corral
Fotógrafo	Bob Wolfenson
Assistant Photographer	Gabriel Cicconi
Assistant Photographer	Ana Pazian
Planejador de Mídia	Stella Pirani
Planejador de Mídia	Gisele Bambace
Planejador de Mídia	Erica Rigobello
Planejador de Mídia	Marina Simões
Planejador de Mídia	Pietro Portugal
Planejador de Mídia	João Dabbur
Planejador de Mídia	Stella Lopes
Planejador de Mídia	Ligia Mattos
Planejador de Mídia	Luana Belchior
Planejador de Mídia	Beatriz Guerzoni
Planejador de Mídia	Nicole Negrigo
Planejador de Mídia	Bruno Alves
Director criativo	Gustavo de Lacerda
Director criativo	Ana Cavalcanti
Director criativo	Nacho Mendiola
Chief Strategy Officer	Andre Paes de Barros
Chief Operating Officer (COO)	Ana Raquel Hernandes
Chief Creative Officer	Ricardo John
Art Director	Fernanda Sousa
Art Director	Felipe Porto
Account Manager	Rejane Bicca
Account Manager	Lili Pulz
Account Manager	Paulo Bruno
Account Management	Felipe Giacon
Account Management	Stefano Paduan
Account Management	Marcos Richter
Account Management	Jayme Neto
Account Management	Marina Masiero
Account Management	Fabiana Santana
Account Management	Vivianne Santos
Voice Over	Lilian Estrela
Sound Mix	DR. DD
Sound Engineer	Thiago DJ
Music AD	Marina Castilho
Artist	Dudu Marote
Retouching	Rg Assessoria De Imagem
Retouching	Photodesing
Post Production House	O2 Filmes
Motion Graphics	Marcus Prado
Produtora	O2 Filmes
Produtor executivo	Rafa Fortes
Produtor executivo	Flavia Zanini
Editorial	Bruno Ilogti
Online	Bruno Ilogti
Director de fotografia	Will Etchebehere
Director	Bruno Ilogti