Cabaret
Audio Production at AlmapBBDO
São Paulo, Brasil
TituloFishes
Agência
Campanha Fishes
Anunciante Veja
Marca Veja
Data da primeira Transmissão/Publicação
Sector Empresarial Meios de comunicação, publicidade, edição e produção
História Created by AlmapBBDO, “Fishes,”the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go deep in a particular topic. The aim is to position the publicationas a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates indepth, without worrying about whether what it turns up will be pretty or not.  
 
VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material.  
Tipo de Mídia Televisão e Cinema
Comprimento
General Creative Director
Director executivo criativo
Director criativo
Director criativo
Redator
Director de arte
Produção
Auditivo
RTVC
RTVC
RTVC
Supervisor de clientes
Supervisor de clientes
Supervisor de clientes
Supervisor de clientes
Planeador
Planeador
Planeador
Planeador
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de media
Director de media
Director de media

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