Titulo | Dream |
Agência | DDB New York |
Campanha | Dream |
Anunciante | Wildlife Conservation Film Festival |
Marca | WCFF |
Data da primeira Transmissão/Publicação | 2016 / 9 |
Sector Empresarial | Meio ambiente e ecologia |
Legenda | Don't let the dream be extinct |
História | We show the impact of humans on the life of animals through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans |
Filosofia | Using animation we show several animals singing the famous song "I dreamed a dream" as we see humans ruining the animals' dreams |
Problema | Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the wildlife |
Resultado | The film had over 10 million views on social media without one single media dollar spent. It raised WCFF social media profile with a growth of 1400% and had an impact on the WCFF film festival with 60% growth of ticket sales |
Tipo de Mídia | Viral |
Comprimento | |
Trilha sonora | I dreamed a dream |
Chief Creative Officer | Icaro Doria |
Redator | Lucas Oliveira |
Director de arte | Guilherme Racz |
Director criativo | Bruno Oppido |
Director criativo | Thiago Carvalho |