Heinz - "Tomato Open Sauce"

Wunderman Thompson

Wunderman Thompson Madrid, Espanha

858

Marca: Heinz
País: Espanha

Anunciante: Kraft Heinz

Titulo	Tomato Open Sauce
Agência	Wunderman Thompson
Campanha	Open Sauce
Anunciante	Kraft Heinz
Marca	Heinz
Data da primeira Transmissão/Publicação	2023 / 7
Sector Empresarial	Sopas, recheios, molhos prontos
Legenda	For cooking developers
Problema	When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has been producing the world’s best-loved tomato products from the finest tomato seeds and now it is time to give the brand’s superfans the chance to create their own recipes with Heinz new Culinary Tomatoes range. With recent research highlighting that seven out of the UK’s top 10 dishes are tomato-based, Heinz has also opened the tomato category to other cuisines, beyond traditional Italian, whether that’s a chicken bhuna, a shakshuka or enchilada– with a uniquely Heinz twist. The launch of the Culinary Tomatoes range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world. As the cost-of-living crisis bites, consumers are more likely to eat at home. They’re looking for help to create delicious recipes with high quality ingredients. Using only the finest Heinz tomatoes - sun-ripened and grown in Italy for unparalleled flavour – the brand-new range includes chopped and peeled tomatoes, a classic pizza sauce and tomato purée, as well as a range of tomato bases for cooking sauces (passata, Chilli, Curry and Frito), helping cooks to dish up a range of cuisines from around the world with convenience.
Tipo de Mídia	POP Display
Mercado	Reino Unido
Chief Creative Director	David Caballero
Director executivo criativo	Pipo Virgós
Director executivo criativo	Paco Badia
Director de arte	Marcelo Monzillo
Chefe de produção	Susanna Bergés
Web Programmation	Susanna Bergés
Director de contas	Natàlia Gasulla
Executivo de contas	Carla Perez
Web Programmation	Carla Perez
Produção	Josep Maria Roca
Designer gráfico	Patricia Jimenez
Director de publicidade	Caio Fontenele
Director de publicidade	Alessandra Sega
Director de publicidade	Riddhi Shah
Chief Client Officer	Jose Mª Piera
Diretor de Estratégia	Ana Alonso
Director criativo	Gloria Hernandez
Redator	Albert Xifra
Redator	Lucia Collera
Production Assistant	Oriol Roca
Editor	Gerd Satorras