| Titulo | Pigeons Ad Gently Pecks Away At Australian Apathy |
| Agência | TBWA\Melbourne |
| Campanha | Pigeons Ad Gently Pecks Away At Australian Apathy |
| Anunciante | Australian Marriage Equality |
| Marca | Australian Marriage Equality |
| Data da primeira Transmissão/Publicação | 2017 / 10 |
| Sector Empresarial | Direitos humanos |
| História | The extended ad portrays the reality of leaving the vote to chance by showing a flock of pigeons picking randomly from piles of breadcrumbs labelled 'for' and 'against'. A running commentary in David Attenborough-esque style narrates the random behaviour of the birds as they peck away in ignorance. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Paul Reardon |
| Director criativo | Matthew Stoddart |
| Equipa criativa | Rob Hibbert |
| Equipa criativa | Mark Jones |
| Content Director | Harrison Webster |
| Content Producer | Steph Leddin |
| Editor | Brian Patto |
| Planeador | Paul Arena |
| Client Partner | Claire Tenzer |
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