Caméléon Association - "Recreation"

Libre MullenLowe

Libre MullenLowe Paris, França

2976

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Caméléon Association
País: França

Anunciante: Caméléon Association

Titulo	Recreation
Agência	Libre MullenLowe
Campanha	Recreation
Anunciante	Caméléon Association
Marca	Caméléon Association
Posted	Janeiro 2023
Sector Empresarial	Violência doméstica, agressões sexuais
Legenda	#TheShare
História	CAMELEON, an association protecting children from sexual violence, has decided with the agency MullenLowe France to create RECREATION, a photo exhibition that took place last October in Paris designed from photos that can be found on social networks. Throughout the visit, people discovered joy, innocence and a certain intimacy in these photos illustrating the daily life of children. But in the last room, which is totally different from the rest of the exhibition, we revealed : « All the photos of children you have just seen were taken from the computer of a cyber-pedophile. » This new part of #TheShare campaign aims to raise public awareness on this controversial social behaviour of parents and challenge politicians through a petition to increase the means implemented to prevent and fight against cyber pedophiles: https://www.mesopinions.com/petition/enfants/protegeons-enfants-contre-cyberpedocriminalite/187983
Tipo de Mídia	Eventos
Comprimento	121 seconds
Director executivo criativo	Antoine Colin
Copywriter / Art Director	Bastien Bourdier
Copywriter / Art Director	Romain Duler
Copywriter / Art Director	Enzo Touboul
Copywriter / Art Director	Aymeric Lair
Produtor	Christophe Demeure
Realizador	Twins Perrotte
Music Producer	Philippe Mineur
Produção musical	Roomservice
Produção musical	Circonflexe
Produção de Fotografia	Agence VU
Fotógrafo	Marin Driguez
Fotógrafo	Cyril Zannettacci
Account Management	Melanie Pasquina