| Titulo | Irene |
| Agência | JayGrey Sydney |
| Campanha | Seriously Hard Liquor |
| Anunciante | Pure Beverages |
| Marca | Alibi Bourbon |
| Data da primeira Transmissão/Publicação | 2012 / 6 |
| Sector Empresarial | Bebidas alcoólicas |
| Legenda | Seriously hard liquor |
| História | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
| Tipo de Mídia | Rádio |
| Mercado | Austrália |
| Director criativo | Jay Furby |
| Director de arte | Jay Furby |
| Director de arte | Dave Heytman |
| Director de arte | Tommy Cehak |
| Redator | Gavin Chimes |
| Redator | Jay Furby |
| Tipógrafo | Tommy Cehak |
| Tipógrafo | Dave Heytman |
| Executivo de contas | Will Frew |
| Fotógrafo | Sean Izzard |
| Retocador digital | Steve York, Cream |
More Work
SEE ALLWhat a Wonderful Will
- MARCA:
- Remember A Charity
- AGÊNCIA:
- Atomic London
I Heard It Through The Sollicitor
- MARCA:
- Remember A Charity
- AGÊNCIA:
- Atomic London
Papa's Got A Brand New Will
- MARCA:
- Remember A Charity
- AGÊNCIA:
- Atomic London
ALL YOU NEED
- MARCA:
- Remember A Charity
- AGÊNCIA:
- Atomic London
Don't Forget to Remember
- MARCA:
- Remember A Charity Week
- AGÊNCIA:
- Atomic London
Don't Forget to Remember Tomorrow's Another Day
- MARCA:
- Remember A Charity Week
- AGÊNCIA:
- Atomic London
Life is Not a Rehersal
- MARCA:
- Remember A Charity Week
- AGÊNCIA:
- Atomic London
Don’t Forget to Seize the Day
- MARCA:
- Remember A Charity Week
- AGÊNCIA:
- Atomic London
High Diving
- MARCA:
- Remember A Charity
- AGÊNCIA:
- Atomic London