Farmerama & World Water Day - "Farmageddon"

Saatchi & Saatchi Frankfurt

Saatchi & Saatchi Frankfurt Frankfurt am Main, Alemanha

7544

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Farmerama & World Water Day
País: Alemanha

Anunciante: Bigpoint/UN

Titulo	Farmageddon
Agência	Saatchi & Saatchi Frankfurt
Campanha	Farmageddon: The world’s first online drought hits Farmerama
Anunciante	Bigpoint/UN
Marca	Farmerama & World Water Day
Data da primeira Transmissão/Publicação	2013 / 3
Sector Empresarial	Questões ambientais e animais
História	Everything was fine until the 22nd of March 2013, when the drought disaster hit more than 45 million online farmers around the world who opened their accounts on Farmerama. The fields are dry, the grass is brown, the animals’ tongues are hanging out for lack of water, and every farm is a catastrophe. Everything that was carefully planted and long cultivated and cared for has fallen victim to the first online global drought. What now?
Filosofia	The initiative by Saatchi & Saatchi Frankfurt for World Water Day aims to help the UN Water and the Ending Hunger Movement of FAO (United Nations Food and Agriculture Organization) call attention to water scarcity and the problems of real life farmers around the world. Online farmers are given the choice to carry on playing, or to help end the virtual drought by passing on the message or making a donation for low-cost pumps, water tanks, tubing and other supplies for poor farmers. The campaign for World Water Day impacts not only online farmers, but a much wider audience as it can be shared on Facebook. Donors can also make a contribution on the dedicated microsite: www.farmageddon.eu. All donations received are passed directly to FAO to finance practical help for farmers in developing countries.
Tipo de Mídia	Interatividade
Comprimento	117 seconds
Mais Informações	www.farmageddon.eu
Director executivo criativo	Jorg Carlo Nicolò Riommi
Director criativo	Peter Huschka
Director de arte	Nora von Kalckreuth
Director de arte	Marius Pawlitza
Director de arte	Patrick Hackmann
Redator	Frank Baumbach
Redator	Carlos Pabon
Digital Creative Director	Sebastian schier
Director de arte	Patrick Hackmann
Redator	Daniel Henner Richter
Project Manager	Boris Zink
Director de publicidade	Netta Emanuel
Director de publicidade	Sophia Ruppel