| Titulo | Wall Street Balls (129s) |
| Brief | Research shows that 1 in 250 men will develop testicular cancer. Regular self-examination increases the chances of early detection and treatment. But, while most men’s balls go unchecked, thousands of people check out the Wall Street Bull’s balls every day - making them “The most checked balls on earth.”In a light-hearted campaign we hijacked the Wall Street’s Bull’s “most checked balls on earth” to turn social media comments into life-saving reminders.The campaign used social listening to detect every post online featuring the famous bull’s balls and responded with witty reminders for men to check in on their own instead. Each comment directed them to a quick and easy self-examination tutorial to watch or share.The unique tone and humor of the campaign helped break the stigma around self-examination and testicular cancer online. Over 25 000 unique comments were posted in numerous languages – reaching audiences from 21 different countries. The campaign reached over 2M people, achieving $110 000 in earned media with $0 media spend. |
| Agência |
FP7/DXB - McCann Worldgroup
|
| Campanha |
Wall Street Balls
|
| Anunciante |
Testicular Cancer Society
|
| Marca |
Testicular Cancer Society
|
| Data da primeira Transmissão/Publicação |
2022 / 10
|
| Sector Empresarial | Instituições, organizações não governamentais
|
| História | The Testicular Cancer Society is a non-profit organization dedicated to raising awareness about testicular cancer, the most common form of cancer in men aged 15-35. Their mission is not only to increase public understanding of this disease but also to offer support and resources to those affected, from diagnosis through treatment and recovery. By promoting early detection and providing educational resources, the society plays a pivotal role in reducing the mortality rate of this condition. Through community engagement, fundraisers, and outreach programs, the society emphasizes the importance of regular self-examinations and timely medical consultations |
| Tipo de Mídia |
Interatividade
|
| Director criativo |
Paulo Engler
|
| Director assistente criativo |
Stefan Schutte
|
| Director de arte |
Bruno Montoro
|
| Managing Diretor |
Karen Kamel
|
| Video Editor |
Deydson Rocha
|
| Content Creator |
Malik Dupree
|
| Redator |
Nikita Bocharov
|
| Produtor executivo |
Zoe Greene
|
| Content Creator |
Sam Rimland
|
| Produtor de linha |
Matt Manna
|
| Production Assistant |
Vanessa Villalva
|
