| Titulo | Danceable Trailers (Film Case) |
| Agência | LAPIZ Hispanic Marketing |
| Campanha | Chicago Latino Film Festival |
| Anunciante | INTERNATIONAL LATINO CULTURAL CENTER OF CHICAGO |
| Marca | Chicago Latino Film Festival |
| Data da primeira Transmissão/Publicação | 2018 |
| Sector Empresarial | Feiras, eventos e festivais |
| Filosofia | Latin culture has experienced a boom in the United States, with reggaeton taking American radios and dance floors by storm. Americans were loving our music, but our films? Not so much. To increase diversity and attendance at the 34th Chicago Latino Film Festival (CLFF), we created “Danceable Trailers,” original reggaeton songs based on the plots of three featured movies. We aired them on different Chicago radio stations to promote the festival. At the end of each song, an announcer revealed to listeners that it wasn’t a song they just heard, rather the trailer for a movie featured at the Chicago Latino Film Festival. We also secured placement at popular Chicago nightclubs. DJs at the clubs were given longer versions of the tracks to play or mix live, and delivered the call to action live at the end of the song. By reaching out to our target audience in places where they were already tuning in, we were able to use traditional media in an innovative way, and achieved the most successful year ever for the festival. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Trilha sonora | Virus Tropical |
| Brand Marketing Director | Pepe Vargas |
| Agência de Mídia | Starcom USA |
| Planejador de Mídia | Dana Bonkowski |
| Planejador de Mídia | Helen McCormack |
| Planejador de Mídia | Stephanie Cochin |
| Director de contas | Marco Azucena |
| Planning Team | Efrain Bahena |
| Director executivo criativo | Luciana Cani |
| Senior Creative | Maria Bernal |
| Senior Copywriter | Roberto Luque |
| Senior Copywriter | Javier Valle |
| Redator | Ernesto Martínez |
| Redator | Rodrigo Cantalejo |
| Director de arte | Rodrigo Cantalejo |
| Director de arte | Freddy Agostini |
| Director de arte | Juan Carlos Montes |
| Produtor da agência | Brenda Morrison Fell |
| Produtor da agência | Brenda Cortes |
| Music Prod Company | Supercharango |
| Music Producer | Ramiro Garcia |
| Arranjador de música | Ramiro Garcia |
| Compositor | Ramiro Garcia |
| Compositor | Fernando Buriasco |
| Arranjador de música | Fernando Buriasco |
| Artist | Alejandro Corres |
| Artist | Emanuel Ntaka |
| Artist | Felipe Herrera |
| Artist | Guadalupe Alvarez |
| Voz | Vanessa Ortiz |
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- AGÊNCIA:
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