Titulo | Khanyi |
Agência | M&C Saatchi Abel |
Campanha | Stop Judging. Start Helping. |
Anunciante | WHEAT |
Marca | WHEAT |
Data da primeira Transmissão/Publicação | 2013 / 1 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
Legenda | Stop Judging. Start Helping. |
História | The Women’s Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to “Stop judging and start helping”. |
Tipo de Mídia | Imprensa e publicações |
Mais Informações | http://www.wheattrust.co.za/ |
Director criativo | Sonja Fahn |
Diretor dos Negócios | Wouter Lombard |
Account Manager | Sarah McDonald |
Redator | Kayli Vee Levitan |
Produtor | Bronwyn Henry |
Director executivo criativo | Gordon Ray |
Fotógrafo | Gerda Genis |
Director de arte | Sonja Fahn |
Redator | Carien Eloff |