Change the ref - "Gun violence - short version"

Energy BBDO

Energy BBDO Chicago, Estados Unidos

272

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Change the ref
País: Estados Unidos

Anunciante: Change the ref

Titulo	Gun violence - short version
Agência	Energy BBDO
Campanha	New Recruits
Anunciante	Change the ref
Marca	Change the ref
Data da primeira Transmissão/Publicação	2023 / 4
Sector Empresarial	Acções caridade, fundações, voluntariado
História	The activation, ‘New Recruits’ is Change the Refs latest effort to ignite a movement to ban ‘weapons of war’. The catalyst for this idea started with a tweet. When President Biden shared the statistic that over the last two decades, more school-aged children have died from guns than on-duty police officers and active-duty military combined, it shook us to our core.
Filosofia	The idea places children in the heart of a warzone, showcasing the shocking fact that if they were active-duty military, they might face a safer reality than the one America’s gun-centric culture has wrought at home. ‘New Recruits’ places children in the heart of a warzone, showcasing the shocking fact that if they were active-duty military, they might face a safer reality than the one America’s gun-centric culture has wrought at home. The event will take place at a ‘faux-recruitment’ centre. The key message is: “Send your children to war. It’s safer than sending them to school.” The idea is designed to come to life across a variety of channels, from OOH, to social, digital placements, radio and even in a physical location; a ‘faux-recruitment’ centre that we created in Montclair, NJ. The goal now is to raise awareness about the crushing reality our children face every day, amplify awareness for the Change the Ref organisation, and push for a ban on weapons of war.
Tipo de Mídia	Case Study
Comprimento	60 seconds
Music / Sound Design	Human
Director de publicidade	Patricia Oliver
Director de publicidade	Manuel Oliver
Director de publicidade	Anna Johnson
Chief Creative Officer	Luiz Sanches
Chief Creative Officer	Josh Gross
Director criativo	Charles Foley
Creative Director, Copywriter	Gary du Toit
Copywriter / Art Director / Retoucher	Charles Foley
Director de arte	Lance Vining
Chefe de produção	Alex Gianni
Produtor da agência	Hayley Baldwin
Public Relations	Olivia Dames
Public Relations	Laurie Parish
Business Affairs Manager	Kathleen Bannon
Realizador	Flynn Drew
Studio Manager	Mitch Monzon
Produtor executivo	Jeff Davis
Produtor	Serena Lignel
Business Manager	Peter Loftus