Toyota GR Corolla - "Metalmorphosis"

Hero

Hero Sydney, Austrália

723

Titulo	Metalmorphosis
Agência	Hero
Campanha	Metalmorphosis
Anunciante	Toyota Motor Corporation
Marca	Toyota GR Corolla
Posted	Setembro 2023
Sector Empresarial	Automóveis
Filosofia	Toyota’s first-ever GR Corolla pushes the limits of performance further than ever before. So we pushed the limits of film-making with a 2-minute content piece, titled Metalmorphosis, which merges camera, car, cinematography and stunt driving to tell the Gazoo Racing story. With an abandoned raceway as the backdrop, hundreds of illustrated frames over 1.2km long were pasted along the barriers, tunnels and track. Car mounted cameras inside and out of the car then captured the static artwork at speed to create a number of live animations - no visual effects, no post, no green screening.
Tipo de Mídia	Branded Content
Comprimento	132 seconds
Produtora	Scoundrel
Director executivo criativo	Shane Geffen
Director criativo	Andrew Woodhead
Director criativo	Pat Langton
Redator	Will Fox
Redator	Annie Sullivan
Broadcast Producer	Margot Ger
Head of Strategy	Tallon Mason-Kaine
Client Services Director	Richard Hayes
Group Business Director	Charlie McDevitt
Diretor dos Negócios	Lucy Bell
Business Manager	Johnny Lwin
Realizador	Toby Pike
Produtor executivo	Kate Gooden
Produtor	Alex Tizzard
Director de fotografia	Stefan Duscio
Pós produção	Heckler
Editor	Andrew Holmes
Illustrator	James Jirat Patradoon
Animação	Mighty Nice
Music / Sound Design	Squeak E. Clean Studios
Sound Engineer	Paul Le Couteur