Miller Lite - "Es Jose Time"

Alma

Alma Coconut Grove, Estados Unidos

Prêmios

948

Marca: Miller Lite
País: Estados Unidos

Anunciante: Molson Coors

Titulo	Es Jose Time
Agência	Alma
Campanha	Es Jose Time
Anunciante	Molson Coors
Marca	Miller Lite
Data da primeira Transmissão/Publicação	2021 / 8
Sector Empresarial	Cervejas, sidras
História	As an all-American beer, Miller Lite struggled to stay relevant among U.S. Latinos. The brand wanted to develop a Latino-specific creative program that would spark an emotional connection with these consumers. There’s no better way to connect with Latinos than through music. To bring the campaign idea to life, we partnered with no other than the prince of Reggaeton himself— J Balvin. But instead of partnering with J Balvin when he’s being an award-winning artist, we partnered with him when he’s being José Álvaro Osorio Balvín, the person. The campaign launched by redesigning Miller Lite’s classic white can, using a collaborative design that featured J Balvin’s signature lightning bolt and neon aesthetic, combining both brands to be equally represented.
Tipo de Mídia	Case Study
Comprimento	102 seconds
Director de publicidade	Sofia Colucci
Director de publicidade	Elizabeth Hitch
Director de publicidade	Allison Wallin
Director de publicidade	Catherine Pastiak
Director de publicidade	Rachel Dickens
Chief Creative Officer	Alvar Suñol
President	Alvar Suñol
Director executivo criativo	Jorge Murillo
Director executivo criativo	Christian Liu
Director assistente criativo	Eddie Seglie
Redator	Carla Urdaneta
Director de arte	Gloria Martinez
Director of Production	Yeyo Marquez - VP
Group Business Director	Beatriz del Amo - VP