Titulo | The book that can't wait Board |
Titulo (língua original) | El libro que no puede esperar |
Agência | FCB&FiRE |
Campanha | The Book That Can't Wait |
Anunciante | Eterna Cadencia Publisher & Bookstore |
Marca | Eterna Cadencia Publisher & Bookstore |
Posted | Mai 2012 |
Sector Empresarial | Meios de comunicação, publicidade, edição e produção |
História | Draftfcb in Buenos Aires has created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia. Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to a blank page. This is to encourage the books of first-time authors to be read sooner rather than sitting on bookshelves as can so often be the case. An innovative idea to promote new authors and physical books in the battle against electronic ones. |
Tipo de Mídia | Case Study |
Other | Papelera Palermo |
Produtor da agência | Gabriel Lancioni |
Realizador | Santi Idelson |
Realizador | Julián Castro |
Realizador | Alejo Rosemberg |
Producer | Lila Romero |
Produtora | Gloria Films |
Designer | Javier Agena Goya |
Designer | Lulo Calió |
Produtor | Diego Huesca |
Director de arte | Javier Agena Goya |
Redator | Lucas Bongioanni |
Director criativo | Lulo Calió |
Director executivo criativo | Javier Campopiano |