Charles Georges-Picot
Global CEO at Publicis 133 & Marcel Worldwide
PARIS, França
TituloMy Time Is Now
Agência
Campanha Hugo Now
Anunciante Hugo Boss
Marca Hugo Boss
Data da primeira Transmissão/Publicação
Sector Empresarial Perfumes
Filosofia (língua original)



Ambassadeur de la marque de prêt-à-porter Hugo depuis le printemps 2019 et co-créa- teur d'une collection capsule baptisée Hugo x Liam Payne, l'ex-membre du groupe One Direction devient aujourd'hui l’égérie des parfums Hugo Now.
L’agence Marcel l’a mis en scène dans une première campagne signée "MY TIME IS NOW" . Après Nicolas Duvauchelle, Jared Leto et Zac Efron, le chanteur britannique Liam Payne incarne un nouveau chapitre du parfum pour homme, homme qui ose et inspire les autres.
Filmé par Colin Tilley et photographié par Alasdair McLellan à Berlin, Liam Payne invite ses fans à devenir "le héros de [leur] propre vie" sur « My Only Chance », une musique de Toxic Avengers.



Tipo de Mídia Interatividade
Comprimento
Trilha sonora "My Only Chance" by Toxic Avengers
Pós produção
SVP
Global Brand Marketing Director
Global Digital Director
Global Product Manager
Assistant Product Manager
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Head of Design
Copywriter / Art Director
Copywriter / Art Director
Layout Artist
Art Buyer
Partner – Head of Global Business
Associate Director
Account Manager
Project Manager
Produtora
Realizador
Produtor
TV Production
TV Production
Post Production Manager
Post Production Manager
Colorist
Sound Design and Mix
Impressão
Print Producer
Retocador digital
Produtora
Fotógrafo
Photo Producer
Post Production Manager
Fotógrafo
Digital Director
Câmara

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