| Titulo | Housing |
| Agência | OwenKessel Leo Burnett |
| Campanha | Understand your country. Or lose it |
| Anunciante | Business Day |
| Marca | Business Day |
| Data da primeira Transmissão/Publicação | 2013 / 10 |
| Sector Empresarial | Jornais, revistas e livros |
| Legenda | Understand your country. Or lose it |
| História | This — Business Day’s third advertisement in the “Understand your country. Or lose it” campaign — deals with the issues of governance and the national housing crisis. The advert encourages debate and discussion around the appropriation of South Africa’s tax resources by highlighting the issue from the perspective of those most directly affected by it — the country’s poorest citizens. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Velocity Films |
| Director criativo | Michael Cook |
| Realizador | Gregg Bailey |
| Director executivo criativo | Donovan Bryan |
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