| Titulo | Rancher for a Day |
| Agência | Tribal Toronto |
| Campanha | Our Food. Your Questions. |
| Anunciante | McDonald's |
| Marca | McDonald's Canada |
| Data da primeira Transmissão/Publicação | 2012 / 10 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | For years, McDonald’s has struggled with negative consumer perceptions about their food. To address the food myths and mis-information out there, we’re engaging Canadians in a fully transparent and open conversation with answers to all their McDonald’s food questions – even the tough ones. Canadians can ask any questions on the website yourquestions.mcdonalds.ca and from there, a response team answers in the form of text, images and videos shot on-the-fly to every single question. |
| Tipo de Mídia | Viral |
| Empresa de design sonoro | RNW |
| Editor | School |
| Pós produção | School |
| Produtor de linha | Liz Dussault |
| Realizador | Torey Kohara |
| Realizador | John Weyman |
| Produtora | Family Style |
| Director de contas | Miles Savage |
| Produtor da agência | Melanie Lambertsen |
| Director de arte | Benson Ngo |
| Redator | Ryan Lawrence |
| Director criativo | Louis-Philippe Tremblay |
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