Correio da Bahia Newspaper - "There's no reason to put it on the wrong place 1"

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Propeg Barra, Brasil

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Marca: Correio da Bahia Newspaper
País: Brasil

Anunciante: Correio da Bahia Newspaper

Titulo	There's no reason to put it on the wrong place 1
Agência	Propeg
Campanha	There is no reason to put it on the wrong place
Anunciante	Correio da Bahia Newspaper
Marca	Correio da Bahia Newspaper
Data da primeira Transmissão/Publicação	2020 / 9
Sector Empresarial	Jornais, revistas e livros
História	Since the mandatory use of masks was implemented because of the pandemic, what is seen in Brazil is a total disregard for the law by a large part of the population. Some simply for not wearing the mask, but the vast majority for wearing it incorrectly, wearing it on the neck or chin, without any protective effect against the coronavirus. Examples of authorities, artists and politicians wearing the mask incorrectly in the media have also discouraged the population from wearing it correctly. For many, especially for the poor citizens, the mask became an accessory with no use. That is how the Correio da Bahia newspaper, the leader in circulation and volume of readers in the state, asked the agency for a campaign to draw the population's attention to this serious problem, which puts everyone's health at risk. That was how the print campaign “There is no reason” was created, which is being broadcast daily in the newspaper's printed and digital media newspapers.
Tipo de Mídia	Imprensa e publicações
Chief Executive Officer (CEO)	Vitor Barros
Chief Creative Officer	Emerson Braga
Director executivo criativo	Fabiano Ribeiro
Redator	Emerson Braga
Director de arte	Gustavo Batinga
Director de contas	Michele Estevez
Media Manager	Patricia Seabra
Planner Director	Melina Romariz
Producer Manager	Juliana Leonelli
Fotógrafo	Dodô Villar
Pós produção	Davi Voss