Greenpeace - " drought"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, França

Prêmios

1027

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Greenpeace
País: França

Anunciante: Greenpeace

Titulo	drought
Agência	TBWA\PARIS
Campanha	Ban Private Jets
Anunciante	Greenpeace
Marca	Greenpeace
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Meio ambiente e ecologia
Legenda	#BanPrivateJets
História	Private jets are the most polluting and most unequal form of transport on this planet, causing CO2 emissions that are 50 times more polluting than trains. In 2018, 50% of all aviation emissions were caused by only 1% of the world’s population. Meanwhile, 80% of the world’s population has never even flown, but suffers from the consequences of climate-damaging aviation emissions. Private jets are a symbol of the dysfunction of our economic system that allows a supremely privileged minority to pollute excessively at the expense of the planet. Greenpeace is therefore calling on a ban of private jets in the EU.
Filosofia	Greenpeace denounces the use of private jets by the extremely rich and powerful, lobbyists and corporate bosses travelling to the Swiss luxury ski resort Davos for the World Economic Forum. Keep in mind that 10% of the richest French people have a carbon footprint of 25 tonnes of CO₂e per year, compared to 5 tonnes for the poorest 50%. Meanwhile, communities around the world are bearing the brunt of the consequences of climate change, as illustrated by the campaign’s visuals which represent various incidents related to the ecological crisis: fires, degradation of coral reefs, and food crises.
Tipo de Mídia	Imprensa e publicações
Head of 3D	Younes Chekouh
Agency Manager	Jonathan Serog
Director de arte	Morgane Alexandre
Director de arte	Sébastien Skrzypczak
Planeador estratégico	Céline Mazza
Art Purchase	Elise Kubler
Agency Manager	Matthieu Charles
Agency Manager	Thaïs MARTIN-FERMAUD
Chief Creative Officer	Benjamin Marchal
Chief Creative Officer	Faustin Claverie