| Titulo | Mass Effect 3 |
| Agência | FCB West |
| Campanha | Mass Effect 3 |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Mass Effect 3 |
| Posted | Fevereiro 2012 |
| Sector Empresarial | Consolas de videojogos |
| Legenda | Take Earth Back |
| História | Whether it’s the Mayan prophecy of end times in 2012 or The Walking Dead, mankind is fascinated by the possibility of its own demise. We activated that truth by leveraging the game’s themes of survival, loyalty, bravery, love, and hope with a campaign that made the threat deeply personal. The result is an introspective, emotionally charged campaign, leading with our television spot, “Fight for Everything.” |
| Tipo de Mídia | Televisão |
| Mercado | Estados Unidos |
| Chief Creative Officer | Chris Ford |
| Group Creative Director | Tony Vazquez |
| Group Creative Director | Colin McRae |
| Director assistente criativo | Derrick Ho |
| Director assistente criativo | Jake Slody |
| Director de arte | Alyssa Collis |
| Redator | Will Decher |
| Produtor da agência | Jeremy Arth |
| Produtora | Caviar |
| Realizador | Reynald Gresset |
| Empresa de produção | Whitehouse Post |
| Efeitos especiais | The Mill London |
| Empresa de design sonoro | Mit Out Sound |
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