Titulo | Pin Tabs |
Agência | WMcCann |
Campanha | Pin Tabs |
Anunciante | Coca-Cola Company |
Marca | Coca-Cola No Sugar |
Data da primeira Transmissão/Publicação | 2019 / 4 |
Sector Empresarial | Bebidas carbonadas |
Legenda | Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame |
História | For the first time, the pop tabs of the cans become a media and bring ready to use pins. |
Filosofia | For the first time, the Coca-Cola cans bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. |
Problema | In partnership with Marvel Studios, the Pin Tabs features Avengers: Endgame Pins. |
Resultado | The cans with the pins sold out in just half an hour in the brand’s e-commerce, loja.cocacola.com.br. |
Tipo de Mídia | Packaging Design |
Comprimento | |
Trilha sonora | Supersonica |
Chief Creative Officer | Hugo Rodrigues |
CCO | André Marques |
COO | Kevin Zung |
Executive VP | Marcio Borges |
Creative Director | Ricardo Weistman |
Creative Director | Nicolás Romano |
Creative Director | Viviane Pepe |
Art Director | Pedro Chaves |
Copywriter | Alexandre "Xela" Oliveira |