Jack Link's Beef Jerky - "Carpool"

Carmichael Lynch

Carmichael Lynch Minneapolis, Estados Unidos

8648

Marca: Jack Link's Beef Jerky
País: Estados Unidos

Anunciante: Link Snacks Inc.

Titulo	Carpool
Agência	Carmichael Lynch
Campanha	Snackin' with Sasquatch
Anunciante	Link Snacks Inc.
Marca	Jack Link's Beef Jerky
Data da primeira Transmissão/Publicação	2012 / 6
Sector Empresarial	Comida
Legenda	Feed Your Wild Side
História	Carmichael Lynch is putting beloved Jack Link’s brand mascot Sasquatch in unfamiliar territory in its latest effort for the brand, showing that jerky is way more than an outdoorsman’s snack. The new “Snackin’ with Sasquatch” campaign puts Sasquatch in all new scenarios and environments, but maintains what fans of the Effie-winning “Messin’ with Sasquatch” campaign have loved all along: funny interactions with snack-hungry jerky fans. The biggest problem with fame? Forgetting where you came from. Just ask Marky Mark. Or Barry Manilow. Sasquatch, however, is no Marky Mark, and tends to be his ol’ loveable, untamed self whether in the forest, or in, say, a woman’s neighborhood book club meeting. “Snackin’”, CL’s latest :15 Jack Link’s campaign proves the old adage that that while you can take a Sasquatch out of the wild, you can’t take the wild out of Barry Manilow.
Filosofia
Problema
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Estados Unidos
Mais Informações	www.jacklinks.com
Empresa de produção	HutchCo Technologies
Chief Creative Officer	Dave Damman
Director de arte	Brad Harrison
Senior Copywriter	Tim Blevins
Senior Copywriter	William Bloomfield
Executivo de contas	Sofya Guterman
Director de contas	Holly Wheeler
Produtora	Morton Jankel Zander (MJZ)
Realizador	Rocky Morton
Pós-produção	Rabbit Content
Efeitos especiais	Rabbit Content
Produção musical	Black Iris Music