Kia - "Bringing Down the House"

David&Goliath

David&Goliath El Segundo, Estados Unidos

20931

Marca: Kia
País: Estados Unidos

Anunciante: Kia Motors

Titulo	Bringing Down the House
Agência	David&Goliath
Campanha	More Soul
Anunciante	Kia Motors
Marca	Kia
Posted	Agosto 2012
Produto	Soul
Sector Empresarial	Automóveis
Legenda	A New Way to Roll
História	The commercial starts with all the grandeur and scale of an epic Hollywood period film. We see an orchestra, ballet dancers, an opera singer and, well, a slightly odd conductor. As the opera music and vocals fill the air, the conductor unexpectedly takes the performance in a new direction when he introduces a Kia Soul. The vehicle rises up through the floor taking everyone by surprise. The conductor then rips off his mask revealing a human-sized hamster. From there we reveal the other hamsters whose positivity and energy turn the opera house into an epic fusion of old and new worlds – complete with a laser light show, the latest dance trends, and an equally epic hamster stage dive. All of this inspires even the crustiest of the upper-crust opera crowd to set aside their inhibitions and discover their inner party animal, or inner hamster. As soon as everyone is on their feet and moving to the music, the hamsters realize their job is done. They get back into their trusty Soul, then take off into hyperspace and head for, well, who knows? You’ll just have to wait until next year to find out.
Tipo de Mídia	Televisão
Mercado	Estados Unidos
Trilha sonora	In My Mind
Pós-produção	Methodstudios
Chief Creative Officer	David Angelo
Director executivo criativo	Colin Jeffery
Senior Copywriter	Greg Buri
Senior Art Director	Basil Douglas Cowieson
Produtor executivo da agência	Carol Lombard
Produtor executivo da agência	Paul Albanese
Group Account Director	Brook Dore
Director de contas	Justin Manfredi
Supervisor de conta	Nancy Ramirez
Produtora	MJZ
Realizador	Carl Erik Rinsch
Empresa de produção	Cut and Run LA
Empresa de design sonoro	Musikvergnuegen
Produção musical	Musikvergnuegen