| Titulo | What's Love Part 1 |
| Agência | RPA |
| Campanha | What's Love |
| Anunciante | Los Angeles LGBT Center |
| Marca | Los Angeles LGBT Center |
| Data da primeira Transmissão/Publicação | 2019 / 10 |
| Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
| História | The Los Angeles LGBT Center wanted to raise awareness of their services to support families of LGBTQ+ youth on National Coming Out Day (October 11).Recent research shows that LGBT youth from highly rejecting families are more than eight times as likely to try to take their own lives.* Parents who needed to hear our message were those struggling to accept their teen’s coming out.With 16+ million views in its first week online, “What’s Love?” showed that a parent’s reaction (whether that reaction is positive or negative) is at the heart of their teen’s Coming Out story. The video increased backlinks to the Center’s website by 156% (highest in the Center’s 50-year history), and helped families get the support they needed.*Research by the Family Acceptance Project at San Francisco State University |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Station Film |
| EVP | Joe Baratelli |
| Chief Creative Officer | Joe Baratelli |
| SVP | Jason Sperling |
| Creative Development | Jason Sperling |
| Director criativo | Krystle Mullin |
| Director criativo | Ariel Shukert |
| SVP | Isadora Chesler |
| Director of Video Production | Isadora Chesler |
| Associate Digital Producer | Curliano Wynt |
| Vice President (VP) | Maria Del Homme |
| Director Business Affairs | Maria Del Homme |
| Business Affairs Manager | Bianca Villasenor |
| Supervisor de conta | Tyler Brockington |
| Manager | Hanna Samad |
| Digital Strategy | Hanna Samad |
| Supervisor | Tyler Sweeney |
| Digital Strategy | Tyler Sweeney |
| Vice President (VP) | Britt McColl |
| Realizador | Britt McColl |
| Public Relations | Britt McColl |
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