| Titulo | I Love You, I Hit You |
| Agência | Saatchi & Saatchi |
| Campanha | I Love You, I Hit You |
| Anunciante | United Way |
| Marca | United Way |
| Posted | Março 2012 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | To promote the launch of our website Entreparedes.org, we created awareness using a global form of art commonly used to express love: graffitis. Giant stickers using the phrases “Ana te amo / Ana I love You” and “María te amo / Maria I love You” were strategically placed as interventions in places of high pedestrian traffic. Approaching the graffiti uncovered the reality behind the expressions of affection: the letters were composed of an endlessly repeated phrase: “I hit you”. The other one hid the message “I insult you” in its letters. Below the messages, onlookers could make sense of the disturbing graffiti, from a small sign that read: “Abuse is hidden”. |
| Tipo de Mídia | Case Study |
| Director associado de arte | Omar Santiago |
| Director de arte | Cristina Burckhart |
| Director de arte | Fernando Suárez |
| Redator | Jonathan Díaz |
| Redator | Pedro José Pérez |
| Director assistente criativo | Mariano German |
| Director executivo criativo | Juan Carlos Rodriguez |