| Titulo | The Refugee Tree (206s) |
| Brief | To inform the devastation and uncontrolled exploitation of forests in Brazil, with an increase in deforestation and fires that destroy entire biomes, the film narrates the journey of a refugee tree, the Jatobá, one of the many species in risk of extinction in the region, who decided to seek refuge in the embassies of foreign countries because they were in danger in their territory of origin.The highlight of the film is the dramatic soundtrack that illustrates the urgency of the subject. The indigenous song that permeates the film is a marriage rite, an interesting counterpoint since it's as joyful as it its sung with sadness. Likewise, the melodic element that is fused with the string quartet is a saw, played with a bow, not a violin. The semiotics behind doing it with elements that symbolizes deforestation helps the struggle. |
| Agência |
Africa
|
| Campanha |
Refugee Tree
|
| Anunciante |
Climate Reality Brasil
|
| Marca |
Institutional
|
| Posted | Dezembro 2020 |
| Sector Empresarial | Instituições, organizações não governamentais
|
| História | To inform the devastation and uncontrolled exploitation of forests in Brazil, with an increase in deforestation and fires that destroy entire biomes, the film narrates the journey of a refugee tree, the Jatobá, one of the many species in risk of extinction in the region, who decided to seek refuge in the embassies of foreign countries because they were in danger in their territory of origin.The highlight of the film is the dramatic soundtrack that illustrates the urgency of the subject. The indigenous song that permeates the film is a marriage rite, an interesting counterpoint since it's as joyful as it its sung with sadness. Likewise, the melodic element that is fused with the string quartet is a saw, played with a bow, not a violin. The semiotics behind doing it with elements that symbolizes deforestation helps the struggle. |
| Tipo de Mídia |
Case Study
|
| Chief Creative Officer |
Sergio Gordilho
|
| Director executivo criativo |
Felipe Cury
|
| Director executivo criativo |
Philippe Degen
|
| Director criativo |
Greg Kickow
|
| Director criativo |
Felipe Cirino
|
| Director de arte |
Caio Gandolfi
|
| Director de arte |
Thiago Andrade
|
| Redator |
Diego Ferrite
|
| Redator |
Giulio Beloto
|
| Designer |
Greg Kickow
|
| Designer |
Marina Cota
|
| Designer |
Thiago Andrade
|
| Director criativo |
Monique Lopes Lima
|
| Director criativo |
Juliana Leite
|
| Project Manager |
Lica de Souza
|
| Project Manager |
Fernanda Segura
|
| Project Manager |
Fernando Alonso
|
| Project Manager |
Isabela Levy
|
| PR |
Fabiana Antacli
|
| PR |
Carina Miranda
|
| Chief Technology Officer |
Fabio Palma Digital
|
| Chefe de produção |
Fernando Tolusso Adtech
|
| Project Manager |
Leonardo Gomes
|
| Produtor da agência |
Rodrigo Ferrari
|
| Produtor da agência |
Tais Olhiara
|
| Produtor da agência |
Fernanda Segura
|
| Produtora |
Hungry Man
|
| Realizador |
JC Feyer
|
| Managing Partner |
Alex Mehedff
|
| Produtor executivo |
Renata Corrêa
|
| Produtor executivo |
Rodrigo Castello
|
| Business Affairs |
Iris Gil
|
| Production Director |
Gustavo Morozini
|
| Director de fotografia |
Gabriel Bianchini
|
| Chefe de produção |
Luciana Martins
|
| Production Coordinator |
Derbiz Lemes
|
| Efeitos especiais |
Miagui
|
| Efeitos especiais |
Warriors VFX
|
| Pós produção |
Hungry Man
|
| Editor |
Vitor Amorim
|
| Editor |
JC Feyer
|
| Colorist |
Marla Colour Grading
|
| Supervisor de clientes |
Cristiana Frank
|
| Supervisor de clientes |
Daniela Sostisso
|
| Account Manager |
Diego Batista
|
| Account Manager |
Jessica Rodrigues
|
| Produção de som |
DaHouse Audio
|