| Titulo | Not Jamaican |
| Agência | Fold7 |
| Campanha | The Story You Need Right Now |
| Anunciante | Audible, Inc. |
| Marca | Audible |
| Posted | Agosto 2023 |
| Sector Empresarial | Outros serviços online |
| História | Our “Story You Need Right Now” OOH campaign for Audible illustrates how audio storytelling can transport people from the most mundane situations into rich imaginative worlds, providing them with exactly the emotional hit they need. In each execution, the copywriting cleverly links an Audible listening occasion (a dreary commute, a long drive, a quiet night at home) with the world of the audiobook that’s featured in the ad. The copy is written in a single sentence, pivoting neatly from the real world to the ‘story world’ (a move also accentuated by a typographic shift too) with wit and charm. |
| Tipo de Mídia | Exterior |
| Chief Creative Officer | Ryan Newey |
| Director executivo criativo | Dave Billing |
| Equipa criativa | Chris Bennett |
| Equipa criativa | David O'Brien |
| Diretor dos Negócios | James May |
| Director de contas | Toby Moore |
| Diretor de Estratégia | Lizzie Haycocks |
| Produtor | Duncan Collins |
| Production Assistant | Izy Brand |
| Designer | Sam Turner-Cox |
| Ilustração | La Boca |
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