| Titulo | Window Shopping |
| Agência | Rethink Communications Inc. |
| Campanha | Window Shopping |
| Anunciante | IKEA |
| Marca | IKEA |
| Data da primeira Transmissão/Publicação | 2022 |
| Sector Empresarial | Drogarias, lojas especializadas |
| História | To grab attention from an always-busy big city media landscape, and prove to Torontonians that IKEA’s downtown store was truly “made for downtown living,” we created living ads out of the city itself—using real homes (with real people in them!) and turning them into instantly recognizable IKEA “billboards.” Unlike a traditional installation or advertisement, utilizing real homes with real people enabled IKEA to highlight a wide breadth of people and living spaces—especially small-space living—representing and celebrating the diversity of life in Toronto. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Music / Sound Design | Vapor Music Group |
| Produtora | Undivided Creative |
| Director de arte | Zachary Bautista |
| Redator | Geoff Baillie |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Mike Dubrick |
| Director criativo | Joel Holtby |
| Director criativo | Zachary Bautista |
| Director criativo | Sean O’Connor |
| Director criativo | Hans Thiessen |
| Realizador | Jeremy Thompson |
| Director de fotografia | Jeremy Thompson |
| Editor | Tyler Erdelac |
| Produtor | Christa Lindsay |
| Estrategista | Sean McDonald |
| Estrategista | Shereen Ladha |
| Estrategista | Jay Fleming |
| Supervisor de conta | Erica Francis |
| Director assistente criativo | Geoff Baillie |
| Printing House | ProPrint Services Inc. |
| Senior Integrated Producer | Terri Winter |
| Director de contas | Megan Christopher |
| Director de contas | Tracey Cronin |
| Account Manager | Chaityadeep Singh Mainee |
| Audio Producer | Kailee Nowosad |
| Casting | Groundglass Casting |
| Casting | Faces and Places Talent Agency |
| VFX & Color | Hardave Grewal |
| VFX & Color | Dan McCarthy |
| Director de publicidade | Brooke Lougheed |
| Director de publicidade | Jordan Sequeira |
| Digital Manager | Kevin Martins |
| Director of Print Production | AJ Merrick |
| Group Account Director | Kiara Wilson |
| Head of Marketing | Johanna Andrén |
| Agência de Mídia | Carat |
| Music Director | Ted Rosnick |
| PR Leader | Lisa Huie |
| Studio Artist | Todd Bennett |
| Studio Artist | Justin Chan |
| Studio Artist | Stephanie Sherwood |
| Studio Artist | Nabil |
| Studio Director | Brad Kumar |
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