Titulo | Get a Flat |
Agência | Jellyfish |
Campanha | Get a Flat |
Anunciante | BNP Paribas |
Marca | BNP Paribas |
Data da primeira Transmissão/Publicação | 2023 / 7 |
Sector Empresarial | Banca, finanças, lei e seguros |
História | TikTok is the go-to entertainment platform for Gen Z, but it’s also a place to vent about their struggles renting an apartment. To launch the Jeun’Appart offer from French Bank BNP PARIBAS, rapper D.ACE dropped a track inspired by their TikTok comments. This exclusive content drove a lip-sync challenge and got young people seeing BNP Paribas in a new light. |
Tipo de Mídia | Social Media |
Mercado | França |
Managing Director/Partner | Sandrine Reinert |
Director/Executive Creative Director | Thomas Guilhot |
Director/Executive Creative Director | Alexandre Boutry |
Designer/Art Director | Thibaut Samter |
Creative Director, Copywriter | Florian Kunlin |
VP Brand Strategy | Michael Edery |
Brand Strategy Director | Simon Athlan |
Content Director | Pierre-Jean Ricini |
Social/Content | Marine Terrasse |
Client Partner | Raphaëlo Fiorentino |
Account Director | Olivier Chevallier-Winters |
Project Manager | Lucie Porentru |
Production (Agency) | Cream Paris |
Talent agency | DAT-WAY |
Artist | D.Ace |
Director | Wictor Piper |