| Titulo | dyslexia |
| Agência | Uzina |
| Campanha | Mental Health Can Have Many Names |
| Anunciante | CAPITI |
| Marca | CAPITI |
| Data da primeira Transmissão/Publicação | 2023 / 4 |
| Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
| História | One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions. |
| Filosofia | Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health. To shed light on this pressing issue, three short films were produced, each focusing on some of the most common mental health conditions supported by CAPITI (autism, ADHD and dyslexia). Our aim is to raise awareness and encourage people to donate 0.5% of their IRS without any additional cost (a possibility within the Portuguese IRS system). |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director executivo criativo | Susana Albuquerque |
| Director criativo | Andreia Ribeiro |
| Director de arte | Mariana Trindade |
| Redator | Francisco Roque do Vale |
| Account | Carolina Pinheiro |
| Account | Maria Melo Costa |
| Strategy | Rita Martins |
| Strategy | João Maria França Martins |
| Production/Agency | Virgínia Palma |
| Production/Agency | Bella Duarte |
| Produtora | playground |
| Film Director | Susana Correia |
| Director de fotografia | Tomás Brice |
| Produtor executivo | Joao Abreu |
| Production Manager | Manuel Saalfeld |
| Production Coordinator | Inês Araújo |
| Steadicam | Emanuel Garcia |
| Sound Director | Cyril Santos |
| Cenógrafo | Marta Cruz |
| Fotógrafo | Filipe Neto |
| Photography Producer | Sandra Mendes |
| Post-Production Coordinator | Nuno Lobo |
| Pós produção | Light Films |
| Editor | Cláudia Silvestre |
| Sound Studio | Mute Sound |
More Work
SEE ALLThe Room #1
- MARCA:
- Amnesty International Portugal
- AGÊNCIA:
- Uzina
The Room #2
- MARCA:
- Amnesty International Portugal
- AGÊNCIA:
- Uzina
The Van
- MARCA:
- Amnesty International Portugal
- AGÊNCIA:
- Uzina