| Titulo | Make like Water |
| Agência | Saatchi & Saatchi New Zealand |
| Campanha | Make like Water |
| Anunciante | Pump |
| Marca | Pump |
| Data da primeira Transmissão/Publicação | 2011 / 11 |
| Sector Empresarial | Águas minerais, com e sem gás |
| História | A brand new campaign for Pump has just splashed across our collective conscience. But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water’. With the help of an unlikely mentor, we are taught how to act like water to overcome life’s daily problems. Refreshingly, it’s non‐preachy...just a bottle full of laughs. The campaign launched online with facebook (www.facebook.com/pumpnz) and www.pump.co.nz where people can learn the 7 principles of water; with TV, ambient and outdoor supporting the campaign. And that’s all I can tell you...because water is not without mystery. |
| Tipo de Mídia | Web site |
| Director executivo criativo | Antonio Navas |
| Director criativo | Anne Boothroyd |
| Redator | Slade Gill |
| Director de arte | Brad Collett |
| Director de contas | Simon Wedde |
| Produtora | Plaza Films |
| Digital Designer | Alex Waskiewicz |
| Digital Developer | Matt Skinner |
| Account Manager | Brodie Reid |
| Produtor da agência | Natasha Gill |
| Produtor | Peter Masterton |