| Titulo | Where It Starts |
| Agência | RPA |
| Campanha | Honda Racing |
| Anunciante | Honda Motor Co., Ltd. |
| Marca | Honda Performance Development |
| Data da primeira Transmissão/Publicação | 2010 / 5 |
| Sector Empresarial | Automóveis |
| História | “Where It Starts,” brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. “Where It Starts” follows the Honda IndyCar® engine inside Dario Franchitti’s race car back in time from the track all the way to its original creation at Honda Performance Development (HPD), the technical operations center for Honda’s high-performance racing programs. The time-lapsed journey, using actual HPD associates, shows the entire assembly of the engine in reverse, back to its individual parts, uncovering Honda’s commitment to innovation and passion for racing. |
| Tipo de Mídia | Televisão |
| Production Manager | Ted Liotopoulos |
| Produtor | Susan Sullivan |
| Chefe de produção | Cathy Dunn |
| Produtor executivo | Frank Scherma |
| Realizador | Jeff Zwart |
| Produtora | @radical.media |
| Produtor da agência | Brian Donnelly |
| Produtor executivo da agência | Gary Paticoff |
| Redator | Perrin Anderson |
| Director de arte | Hobart Birmingham |
| Director criativo | Curt Johnson |
| Chief Creative Officer | David Smith |