Titulo | Dryer Fire |
Agência | RPA |
Campanha | University of Farmers |
Anunciante | Farmers Insurance |
Marca | Farmers Insurance |
Data da primeira Transmissão/Publicação | 2011 / 3 |
Sector Empresarial | Seguros |
História | Farmers Insurance is building on the successful University of Farmers campaign . This new chapter continues to creatively position and differentiate Farmers Insurance by highlighting its core strength: Farmers agents. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif. Farmers was recently rated as the top training organization in the world by Training magazine over some well-known, blue-chip competition. The character that stands at the heart of the campaign is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by actor J.K. Simmons. Professor Nathaniel Burke teaches agents with larger-than-life dramatizations that take place at a magical representation of the University. In “Dryer Fire” Professor Burke uses a flame-thrower and a giant lint ball to show agents the dangers of laundry-room fires. |
Tipo de Mídia | Televisão |
Produção musical | Jonathan Elias |
Produção musical | Elias Arts |
Efeitos especiais | Public VFX |
Telecine | Company 3 |
Editor | Haines Hall |
Editor | Spot Welders |
Designer de produção | Jeremy Hindle |
Produtor de linha | Bart Lipton |
Produtor executivo | John O’Grady |
Produtor executivo | tk knowles |
Produtor executivo | Chuck Ryant |
Director de fotografia | Chris Soos |
Realizador | Dayton/Faris |
Produtora | Bob Industries |
Produtor da agência | Selena Pizarro |
Produtor executivo da agência | Gary Paticoff |
Director criativo | Tom Hamling |
Director criativo | Laura Hauseman |
Group Creative Director | Pat Mendelson |
Director executivo criativo | Joe Baratelli |