Tourism Authority of Thailand - "Amazing Thailand. Culture to Commerce."

Ogilvy Thailand

Ogilvy Thailand Bangkok, Tailândia

Prêmios

6027

Marca: Tourism Authority of Thailand
País: Tailândia

Anunciante: Tourism Authority of Thailand

Titulo	Amazing Thailand. Culture to Commerce.
Agência	Ogilvy Thailand
Campanha	Amazing Thailand. Culture to Commerce.
Anunciante	Tourism Authority of Thailand
Marca	Tourism Authority of Thailand
Posted	Novembro 2022
Sector Empresarial	Destinaçãoes (Países e lugares)
Filosofia	The Tourism Authority of Thailand partnered with YGG to introduce ‘Home Sweet Home - Survive Obt2’, a multiplayer game that builds on the success of its previous version by taking the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. In addition to a totally new journey of discovery into Thailand’s deep culture, where gamers from anywhere around the globe could immerse themselves in age-old beliefs and explore the numerous sacred temples and sanctuaries inside-out, this new version engaged players on a deeper level by giving them the chance to virtually take part in ancient rituals, interact with a range of sacred objects and even use supernatural powers from the various hidden amulets they would unexpectedly uncover during the gameplay, to help them stay protected and fight against the evil forces within the game. Moreover, as gamers learnt more about the fascinating superpowers of each amulet, occult rituals and spiritual activities, they were offered a unique chance to get their hands on their favorite amulets and other sacred items through a link to the Tat website within the game, where they could easily purchase and get their items delivered, or even book certain activities they wished to experience in real life.
Tipo de Mídia	Case Study
Comprimento	180 seconds
Chief Marketing Officer (CMO)	Phonsiri Koondejsumrit
Director de publicidade	Parichart Boonclai
Agência de Mídia	Yggdrazil
Creative Chairman	Nopadol Srikieatikajohn
Director executivo criativo	Andrew Chu
Director criativo	Puripong Limwanatipong
Director criativo	Thanawat Chongmahakul
Creative Director / Producer / Scripter	Saroot Tubloy
Senior Copywriter	Pongsakon Junrueng
Redator	Visaya Sosothikul
Senior Art Director	Nopadol Srikieatikajohn
Senior Art Director	Puripong Limwanatipong
Senior Art Director	Thanawat Chongmahakul
Director de arte	Pannawee Saibua
Produtor da agência	Sakonpob Sinsuk
Project Manager	Panadda Rittrirat
Project Manager	Aunchaya Thanapornkaitikul
Head of Game Development	Nattaworn Tancharoen
Technical Artist	Waroon Pumisiricharoen
Technical Artist	Kittichon Kittiwan
Technical Artist	Jiranuwat Meksutat
Digital Director	Suparrerk Kulintaraprasert
Digital Director	Noprada Jirarattanapan
Managing Diretor	Jiravara Virayavardhana
Planeador estratégico	Jirat Tangvichacharn
Diretor de Estratégia	Sasipa Mongolnavin
Diretor dos Negócios	Niwat Rungruangworawat
Diretor dos Negócios	Onsiri Thanibutra
Account Manager	Sakon Suksophon
Account Management	Nichakhun Tuwaphalangkun
Produtor	Jitpisut Sirirat
Quality Assurance	Akara Thiengphuengtham
Game Tester	Pornlapus Parichattrakul
Game Tester	Rinradee Virojsirasak
Game Tester	Thanakarn Sapaokum
Game Tester	Akanae Tumtawee
Game Tester	Panyarat Chiewamorchai