Flipkart.com - "Couple"

Happy Creative Services Bangalore, Índia

5977

Marca: Flipkart.com
País: Índia

Anunciante: Flipkart

Titulo	Couple
Agência	Happy Creative Services
Campanha	No Kidding. No Worries.
Anunciante	Flipkart
Marca	Flipkart.com
Data da primeira Transmissão/Publicação	2011 / 9
Sector Empresarial	Compras online e comércio electrónico
Legenda	No Kidding. No Worries.
Filosofia	The Task:Flipkart.com has gathered quite a reputation ever since its inception 4 years ago and amassed a solid fan base. All this was because they were the largest online sellers of books with a collection of 10 million titles. However, in the last one year, flipkart.com has introduced several other categories like mobiles, electronic items, personal healthcare, etc. – some of them being big ticket items. Being category leaders but also the first ones to do this, the task at hand was to tell people that there is nothing to worry about shopping online. Research (and personal experience) indicated that there were fears in people’s minds about it. Flipkart.com needed to give reassurance.
Problema	Our learning was that once people used flipkart.com’s service, they became fans instantly. That is because they excelled in delivering and lived up to the promises. Their benefits were Cash on delivery, 30-day replacement and original products with original warranty apart from some of the best deals available online. But the main problem was to address the fears of people with respect to shopping online. We had to tell our audiences that shopping with flipkart.com was as reliable as shopping at any other store, only more convenient!
Resultado	The day the films went on air and on social media sites, they started getting enough and more eyeballs. People started sharing and commenting almost immediately. Facebook saw the films being shared a few thousand times in a matter of days. The views on youtube.com touched 20,000 in a week. But what matters are the sales, you would think. Well, sales doubled in a couple of weeks, per day unit sales went up by almost a 100%, turnover increased to almost twice the size. ‘No kidding. No worries’ became a catchphrase attached to flipkart.com
Tipo de Mídia	Televisão
Trilha sonora	original
Supervisor de conta	Neelima Kariappa
Director de contas	Ruchika Chaudhry
Director de fotografia	Kartik Vijay
Produtor executivo	Anand Menon
Producer	Amarjeet Phukan
Produtora	Footcandles
Realizador	Ayappa
Director executivo criativo	Praveen Das
Director executivo criativo	Kartik Iyer
Director assistente criativo	Naren Kaushik M