Casey House - "Break Bread Smash Stigma 2"

Bensimon Byrne

Bensimon Byrne Toronto, Canadá

3398

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Casey House
País: Canadá

Anunciante: Casey House

Titulo	Break Bread Smash Stigma 2
Brief	HIV is no longer the death sentence it once was, but HIV stigma lives on. Myths persist about how the disease is spread—through saliva, food and drink. When polled, 50% of Canadians said they wouldn’t knowingly eat a meal prepared by someone with HIV. Casey House wanted to challenge this ignorance with truth and compassion. And so the idea for a pop-up restaurant was born: June’s, the first-ever HIV-positive eatery. 14 people with HIV became something more than just their disease—they became chefs. For three nights, they chopped, sliced and sautéed under the watchful eye of head chef Matt Basile. Together, they invited patrons to smash stigma by breaking bread, and to swallow the prejudice that condemns so many HIV-positive people to suffer in silence.
Agência	Bensimon Byrne
Campanha	June’s: An HIV+ Eatery
Anunciante	Casey House
Marca	Casey House
Posted	Janeiro 2019
Sector Empresarial	Hospitais e clínicas
História	Even in a country as progressive as Canada, 50% of Canadians wouldn’t eat a meal prepared by someone with HIV. To smash HIV stigma, we opened the world’s first HIV-positive eatery and named it “June’s” after Casey House founder, June Callwood.
Tipo de Mídia	Case Study
Director criativo	Joseph Bonnici
Director criativo	Dan Strasser
Director criativo	Laura Serra
Director criativo	Meredith Klapowich
Director assistente criativo	David Mueller
Redator	David Mueller
Director assistente criativo	Gints Bruveris
Director de arte	Gints Bruveris
Director de arte	Carly Ouellette
Produtor da agência	Michelle Pilling
Director de contas	Jill Engleman
Project Manager	Ashley Belfast
Estrategista	Aurora Stewart de Peña
Director of social media	Daniella Perruccio
Social Strategist	Courtney Dionne
Fotógrafo	Matt Barnes
Documentary Director	Hubert Davis