| Titulo | The Wave |
| Agência |
Havas Paris
|
| Campanha |
Road Maps
|
| Anunciante |
Michelin
|
| Marca |
Michelin
|
| Data da primeira Transmissão/Publicação |
2014 / 4
|
| Sector Empresarial | Transportes, viagens e turismo
|
| História | Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. |
| Filosofia | We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere |
| Tipo de Mídia |
Imprensa e publicações
|
| Mais Informações | http://www.havas360.com/fr/ |
| Director executivo criativo |
Thomas Derouault
|
| Director criativo |
Alban Penicaut
|
| Director de arte |
Marielle Postec
|
| Redator |
Florent Roux
|
| Managing Diretor |
Matthieu Habra
|
| Produtor da agência |
Anne Mascorda
|
| Produtor da agência |
Cécile Ousset
|
| Directrice commerciale |
Ophélie Dumay
|
| Illustrator |
Matthew Cusick
|
