| Titulo | Float |
| Agência | 72andSunny |
| Campanha | Zune Arts - Zune |
| Anunciante | Microsoft |
| Marca | Zune |
| Posted | Julho 2007 |
| Sector Empresarial | Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios |
| História | To complement the music of the band What Made Milwaukee Famous, Chicago-based collective Vitamin developed the story in collaboration with 72andSunny, in which two young people see each other at quaint outdoor espresso stand under a starry night sky. As they one-up each other in sharing biscottis, flowers, Polaroid photos they are buoyed by the act of giving and literally float higher with every exchange, until they hover over the sleeping city. Inspired by the work of animator/director Sylvain Chomet, Vitamin created the film using modeling and rendering of characters and environments as opposed to traditional cel animation. |
| Resultado | After the last few high-energy Zune Arts collaborations, it was refreshing to create a quieter, more sentimental story, said Glenn Cole, Creative Director and Co-Founder, 72andSunny. Float is like Garden State, but without Natalie Portman. As Zune Arts heads into its second year, the program continues its mission to live the Zune brand idea of friendship and sharing by fostering inspiring collaborations between artists in all mediums. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mercado | Estados Unidos |
| Director criativo | Glenn Cole |
| Director de publicidade | Jessica Lewis |
| Produtor da agência | Rebekah Mateu |
| Redator | Jason Norcross |
| Redator | Bryan Rowles |
| Efeitos de animação | Vitamin |
| Produção musical | What Made Milwaukee Famous |
More Work
SEE ALLGreat Buns
- MARCA:
- Carl's Jr/Hardee's
- AGÊNCIA:
- 72andSunny
Football is for Everyone
- MARCA:
- NFL
- AGÊNCIA:
- 72andSunny
Adobe Stock Film Festival
- MARCA:
- Adobe
- AGÊNCIA:
- 72andSunny
Werk It From Home
- MARCA:
- Truth
- AGÊNCIA:
- 72andSunny
Tinder Swipe Night MOBILE Case
- MARCA:
- Tinder
- AGÊNCIA:
- 72andSunny
Next 100
- MARCA:
- National Football League
- AGÊNCIA:
- 72andSunny
Next 100
- MARCA:
- National Football League
- AGÊNCIA:
- 72andSunny
Swipe Night
- MARCA:
- Tinder
- AGÊNCIA:
- 72andSunny
Next 100
- MARCA:
- NFL
- AGÊNCIA:
- 72andSunny